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biodegradable formula

Most traditional detergents either compromise on cleaning power or on eco-friendliness. We don’t think either is ok.

Your detergent shouldn’t harm your clothes or the environment. That’s why everything in HEX is carefully engineered to be eco-friendly and biodegradable.

green (clearly)

We don’t think there’s such a thing as ‘good enough’. And our formulas reflect that. With no dyes, no fillers, no harsh perfumes, and no phosphates, you’re left with a better formula that’s almost clear and pours like water. Without all the extra gunk weighing down you, your clothes, or the environment.


no dyes

no fillers

no harsh perfumes

no phosphates

sustainable
packaging

We work hard to be responsible with the resources that we have. That’s why 93% of the paper in our packaging is certified sustainable. That’s a big deal - for us and for the environment. And it’s almost good enough.

93%
sustainable

smaller carbon footprint

A flexible package changes everything. With up to an 80% reduced carbon footprint, HEX packaging redefines what it means to be green. Select an option below to see how HEX compares to traditional plastic detergent bottles.

75%
less
plastic for
packaging
80%
less
paper for
corrugate
80%
less
wood for
pallets
80%
less
warehouse
space
80%
less
landfill
space
  • Plastic for packaging
  • Paper for corrugate
  • Wood for pallets
  • Warehouse space
  • Landfill space

a Whole lot of approval

Whole Foods Market® developed a testing and rating system to ensure they only carry the most eco-friendly products. With strict ingredient requirements for cleaning products, the Whole Foods Market Eco-Scale™ is a tough test to pass. But we’re proud to say that HEX Advanced Laundry Detergent and HEX On Demand+ Spray & Go pass that test!

streamlined
distribution

At HEX, everything starts from home. That’s why we source from local vendors and manufacturers and ensure our shipping requirements are minimized. This means we can create and ship the same great products with fewer trips while involving our community.

lofty goals

Good isn’t good enough. We’re going to keep moving forward. To keep pushing the limits of what can be done for the planet. To make things cleaner – and greener at the same time. Because we want clean laundry – and a cleaner world.