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The Problem

CLEAN ≠ FRAGRANCE

We’ve been trained to think that “clean” smells like a fragrance or a strong chemical. But truly clean laundry has no smell. Most traditional detergents include a strong fragrance to mask the smell of your laundry. HEX deep cleans your laundry to first eliminate the smell. The choice is yours to try HEX Free + Clear with no fragrance or try Fresh Clean Scent for just a hint of a clean, crisp scent that doesn’t linger with you.

BACTERIA IS THE REAL PROBLEM, NOT SWEAT.

Believe it or not, sweat is odorless. Body odor is caused when the bacteria that lives on your skin digests sweat, and that smelly bacteria is what gets trapped in fabrics. That means that when odor is present, your activewear and gear isn’t clean. Many traditional detergents use fragrances to mask the odor but that doesn’t mean the odor isn’t underneath.

NOT ALL DETERGENTS ARE CREATED EQUAL

Traditional detergents were designed for traditional fabrics such as cotton and linen. But in 1996 the first “moisture wicking synthetic fabric shirt” was created. Since then clothing companies have continued to push the boundaries of performance and innovation. In fact, 60% of fabrics are made of synthetic blends! But now that fabrics are made of complex, high tech materials, traditional detergents just can’t keep up.

Meet Bacteria
  • Bacteria double their number every 20 minutes.
  • Some bacteria can live without oxygen.
  • There are over a trillion different species of bacteria, most uncharacterized.

Did you know?

After two weeks of wear, a pair of jeans will have grown a 1,000-strong colony of bacteria on the front, 1,500–2,500 on the back, and 10,000 on the crotch.

The Solution

HEX PRODUCTS CLEAN POWERFULLY

Traditional detergents were designed to clean using synthetic petrochemicals that are hard on your skin, clothes and the environment. HEX Performance is the first system that has broken down the science of sweat to provide an innovative solution to the toughest odors. HEX Deep cleans sweat, dirt, grime, oil, stains and tough odors associated with bacteria on all fabrics, removing anionic residues left behind by ordinary detergents and pollutants.

YOUR CLOTHES DESERVE PROTECTION

HEX not only cleans but also protects fabrics and gear with a unique, eco-friendly, bonded barrier against odors associated with bacteria. With the added benefits of hydrophobic protection to help prevent oil, dirt and stains without leaving any harsh residue on your skin and clothes. It softens and helps prevents static cling without negatively affecting the feel of the fabric. HEX the only system that provides long lasting odor protection, that keeps working!

RESTORE YOUR CLOTHING TO THEIR REAL POTENTIAL

As stink and grime gets worse over time and wear, it seems our only option is to throw out our clothes. HEX Performance is designed to clean, protect, and restore today’s laundry and gear. A large majority of our clothing is made of performance fabrics that breathe, stretch, wick and compress. When these are washed in traditional detergents, they can be clogged and coated with residues that trap grime and bacteria inside the very fibers. HEX Tech restores wickability to those fabrics by clean rinsing them down to the deepest level to remove grime and residues left by other detergents.

HEX BOOSTERS ARE YOUR SAFE ADDITIVES SOLUTION

Traditional fabric softeners coat fabric in a wax-like substance which clogs fabric, preventing its ability to wick away moisture, breathe and adds to the accumulation of oils, dirt and smells. HEX softens without using wax-like substances, doesn’t clog fabrics, and it prevents additional static cling and odor prevention. The eco-friendly, bonded barrier in combination with the deep clean restores fabrics performance and improves longevity.

HEX IS POWERFUL AND SKIN-FRIENDLY

Always tough on dirt but gentle on skin and clothes, HEX products never use harsh perfumes, dyes, optical brighteners or phosphates – just pure science to deep clean laundry while staying skin-friendly. Plus Free + Clear Booster provides the benefits of clean, soft laundry without harm or allergens.

HEX IS POWERFUL AND ECO-FRIENDLY

It’s not easy being green but everything from our package designs to our carefully selected ingredients is eco-friendly. Environmental responsibility has always been at the core of HEX Performance. We never use dyes, harsh fragrances, optical brighteners, or fillers. Our ingredients all have an important purpose and we’ve designed our formula to comply with the strictest retail environmental requirements.

Laundry Tips

To avoid stink, use HEX to wash your apparel regularly. Clothing close to active sweat areas should be washed with each use. Towels should be washed three days after use and pajamas and pillow cases at least once a week.


HEX doesn’t only clean your laundry. During regular washing, HEX will also clean the stink out of your washing machine.