Are leggings just the new jean? Here’s the bigger picture behind the trend of activewear in everyday attire, AKA athleisure.
While the word “athleisure” is already beginning to seem overused, the theme is bound to become an icon for 2010s fashion. But, there is a bigger picture behind Lululemon Athletica’s showy sports bras and the Adidas sneakers and Nike sweatshirts adorning style-savvy city folk.
A sweaty life demands athleisure
People want to be healthy. A lifestyle of clean eating, morning workouts before running to work, and evening yoga classes demands a flexible wardrobe. Athleisure is the answer to this healthy, busy lifestyle.
InStyle posted an article which touched on a few reasons that show why athleisure is more than a fashion trend.
“The reasons [for athleisure’s popularity] are many, but the most obvious cause stems from people who are embracing healthier lifestyles, while also demanding more functionality from their wardrobes.” -InStyle
Living clean is at the core of HEX Performance, so we love to see people embracing a healthy lifestyle! If interest in personal health was the only factor behind athleisure though, it would be just a trend. We have one more big reason for athleisure making its way into fashion blogs and onto runways. Right alongside the idea of people embracing healthier lifestyles, is a revolution.
Welcome to the fabric revolution
The evolution of fabric is why Rhone Apparel, an up and coming sportswear brand, spent almost a year prototyping and developing the perfect tee. Their super-soft shirt gives you “the look and feel of your favorite old tee,” while “SilverTech yarn provides powerful anti-odor technology.” If athleisure simply meant wearing t-shirts more often, then it would be just a trend. The difference? This is a better t-shirt than the basic cotton counterparts that we’ve known.
Have you actually read the description on any Lululemon garment? “Rulu™ fabric is sweat-wicking and four-way stretch. Added LYCRA® fibre moves with you and stays in great shape.” Clothing is technology.
We all want performance in clothing. Now that we have it, we want to wear it everywhere.
Activewear performance isn’t just for working out
Versatile clothing (theoretically) means we don’t need to own so much. This athleisure evolution also rides along the “simplify” life mantra. A smaller wardrobe is easier to maintain, and takes up less space! The properties of activewear (comfort, versatility, simplicity) all match up nicely with ideals of a healthy, happy life, making athleisure more than a trend, but an evolution.
Be on the lookout for high performance fabrics in your daily wardrobe. Pay attention to the details in your t-shirts and your dress shirts. This is the new fabric of our lives, and it’s changing everything.
How do you keep sweaty clothes clean enough for every day?
Clothing has evolved to keep up with our active lives. Unfortunately, cleaning evolution hasn’t kept up with the momentum of clothing evolution. We’re used to smelling flowers and sea breeze when we pull our clothes out of the dryer, but all these fragrances and dyes coat fabrics, causing clothes to wear out sooner than they should. Not to mention the lingering smell of sweat and bacteria.
Yeah, your stuff stinks.
Sweat wicking fabric gets clogged up with softeners. (Speaking of which, you should really skip the fabric softener.) Because regular detergent and washing standards don’t fit newer apparel, people are actually throwing away their workout clothes after just a few months. This is crazy!
HEX Performance: detergent for athleisure wear
With so much evolution in fabric and garments, an evolution in the laundry room was necessary. It wasn’t found in any product on the shelves.
The change in modern fabric is the spark behind HEX Performance. HEX was inspired by activewear, and designed for all laundry. Our laundry detergent is built to clean today’s fabrics: workwear, activewear, and everything in between. So whether you’re working or working out, running or running errands, you can be clean and confident. Look no further for how to wash athleisure apparel.
Clothing has changed. Shouldn’t your detergent?
Want more Athleisure? Check out our curated style inspiration from Pinterest.