Why make a new detergent?

Because no one else is getting it right.

Fabrics have changed. More than 60% of average laundry loads are now synthetic or blended fabrics. But traditional detergent wasn’t made to clean them. The result? Clothes that still stink and laundry that isn’t clean. We couldn’t find a solution. So we designed our own.

The Problem

Most laundry is synthetic.
Fabrics have changed.
Detergents haven’t.

The Solution

Use HEX to
clean, protect,
and restore.

The Result

Laundry that performs
better and longer
with no stink.

buy now

What are people saying?

They think we’re worth mentioning:
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They think we’re worth selling:
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What real HEX users are saying:

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