Traditional detergents were formulated 60+ years ago (yes, the ones your grandma used)... and haven’t changed since! They weren’t formulated to protect synthetic fabrics, which now make up over 60% of our laundry… HEX was.
HEX was born out of necessity and a flash of inspiration. Our founder, Drew Westervelt, was a professional lacrosse player who spent thousands of hours on the field and experienced one too many close and gross encounters with bacteria thanks to germ-infested turf. In 2010, he began researching the chemistry of keeping artificial grass clean with the intent of developing a product to help. Through his research, he found that materials in the turf and synthetic fabrics – such as Under Armour or Lululemon – are similar in their makeup.
This realization served as inspiration to tackle a bigger and potentially more important problem – ridding synthetic fabrics and athletic clothing of harmful (and smelly) bacteria, and improving the lifespan and performance of our most beloved (and expensive) gear. Drew recalls, “Turf was interesting and we could solve that problem rather easily. But, tackling synthetic fabrics was exciting because of its wild popularity and growth. Before HEX, there were literally zero products that could clean and protect it properly. Once we started testing and seeing the results, we knew we had something special that the world needed to experience.”
Today, HEX Performance® is a thriving brand, trusted by professional athletes, yogis, athleisure enthusiasts, and moms. HEX’s patented formula is built around the HEX Molecule to clean and protect activewear in ways traditional detergent cannot, actually prolonging the life of your workout clothes with each wash.
And we don’t stop there. One of the first things you’ll notice about HEX, is that it’s clear (re-member, no fillers to trap bacteria and odor) and pours like water. That also means that HEX formulas are biodegradable and planet friendly. And our packaging is recyclable. We’re always working to help reduce our carbon footprint, like with the introduction of our new Eco Package. And we won’t stop.
We’re on a mission to help protect you and the clothes you wear most. Join the HEX Performance® movement and find out why we’re the #1 choice For Humans That Sweat.
A word from our founder
“As a former pro athlete, I’m always up for a challenge. So, when the same old cleaning products led to the same poor results, I didn’t see failure. I saw opportunity. Today, HEX Performance® continues challenging tradition with a fierce competitive spirit and the tech to back it up.”
– Drew Westervelt, Founder & COO
HEXtra! HEXtra! Read All About It!
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