The Science of HEX
It’s All About The Molecule
Activewear is a tight-knit bunch. Literally. And only the HEX Molecule is small and smart enough to penetrate today’s ultra tight-knit performance fabrics.
Most laundry detergents are anionic, which is just a fancy-schmancy term for having a negative charge. Sweat and bacteria are anionic too. The HEX Molecule gives our formulas a positive charge to actively attract bacteria, attach to it, and pull it out of fabrics.
As it dries, the HEX Molecule creates an invisible, odorless shield to protect fabrics against odors, stain re-absorption and other damage — like pilling, elasticity loss and reduced sweat-wickability.
Traditional detergents leave leftover residue behind, so it takes a few washes for HEX to undo that damage. But once the gunk and grime are gone, you’ll never look at your laundry the same way again.
HEX is hydrophobic, which means it doesn’t mix or get diluted by water. Our science stays strong through the wash…and long after.
The HEX Molecule comes with all kinds of bonus benefits too. By not corroding, clogging or otherwise abusing your activewear, your fabrics maintain their softness, colorfastness and new-clothes feeling wear after wear and wash after wash. It even reduces static (shocking, isn’t it?).
The science of washing clothes
Here’s where we dive deep into the thrilling world of laundry science. If you take a look back into your closet, you’ll see there’s been a change. Where most of your clothing used to be made of cottons and wools, today your closet is full of new synthetic materials, designed to stretch, breath and wick away sweat. All to keep you comfortable and performing in style.
Today, our clothes support our bodies while we test the limits of how humans can move, and some that just make our butts look great. In the history of the world, there has been no better time to enjoy what it feels like to move freely.
But, traditional detergents weren’t designed to clean today’s tight-knit, technical fabrics.
They still use the same formulas they developed in the 50s, that include fillers and other additives that clog your activewear and trap bacteria. The solution has always been to use fragrances to cover up what’s left behind (did you ever wonder why it can be so hard to walk down the detergent aisle at your grocery store). These fragrances just mask smells with perfumes. Very quickly after taking them out of the laundry, the odor is back. Trust us, it’s not you, it’s your detergent. So to honor the people who sweat and the clothes that take the brunt, we developed HEX.
Understanding that synthetic fabrics are a tightly woven bunch, like, really tightly woven, we developed a tiny solution to a big problem: the HEX Molecule. It’s small enough and smart enough to penetrate today’s ultra tight-knit performance fabrics, leaving your clothes clean, and actually building protection for them wash after wash.
Ready for a quick chemistry lesson? Most laundry detergents are anionic, which means they carry a negative charge. But sweat and bacteria are also anionic, and you don’t want your sweat having anything in common with the very thing that’s meant to get rid of it.
The HEX Molecule gives our formulas a positive charge, so it actively attracts and attaches to bacteria, truly pulling the muck out of your clothes. And our molecule is hydrophobic so it can’t be diluted by water. This means HEX Performance® products are able to do their job without being washed away. As your activewear dries, the HEX Molecule creates an invisible shield to protect your fabrics against future odors, pilling, loss of elasticity, and color fastness - prolonging the effectiveness of everything you love about your workout clothes.
Washing your clothes with HEX technology comes with bonus benefits. Yes, we clean and de-stink your clothes, but because our products don’t corrode or clog fabrics, your activewear maintains its color and buttery softness. Washing with the HEX regimen even reduces static, so you won’t ever get halfway through bootcamp before realizing your kid’s sock is stuck to your calf again.