The Science of HEX

The Science of HEX

 Long Live Your Laundry.

Sweat, dirt, grass, grime and heavy wear are no match for HEX Performance®. Our propriety formulas use real, live science — yeah, we geek out on laundry — to eliminate odors and protect against future stink, stains, damage and pilling so your favorite fabrics stay stronger, longer.


KNIT HAPPENS.

Activewear is a tight-knit bunch. Literally. And only the HEX Molecule is small and smart enough to penetrate today’s ultra tight-knit performance fabrics. Other detergents basically just brush the surface and can’t infiltrate modern synthetics (aka “plastic fabrics”) or blends like HEX.

FYI: Traditional detergents leave leftover residue behind, so it takes a few washes for HEX to undo that damage. But once the gunk and grime are gone, you’ll never look at your laundry the same way again.

FEEL THOSE POSITIVE VIBES.

Most laundry detergents are anionic, which is just a fancy-schmancy term for having a negative charge. Sweat and bacteria are anionic too.The HEX Molecule gives our formulas a positive charge to actively attract bacteria, attach to it, and pull it out of fabrics.

Plus, HEX is hydrophobic, which means it doesn’t mix or get diluted by water. Our science stays strong through the wash…and long after.

PROTECT CLOTHES. SAVE CASH.

As it dries, the HEX Molecule creates an invisible, odorless shield to protect fabrics against odors, stain re-absorption and other damage — like pilling, elasticity loss and reduced sweat-wickability. By protecting your fabrics, you protect the investment you’ve made in your clothes and can keep wearing your favorite pieces for years to come.

TECH WITH BENEFITS.

The HEX Molecule comes with all kinds of bonus benefits too. By not corroding, clogging or otherwise abusing your activewear, your fabrics maintain their softness, colorfastness and new-clothes feeling wear after wear and wash after wash. It even reduces static (shocking, isn’t it?).

FAQs

Sniffing Around For Even More HEX facts?

We don’t blame you. It’s pretty fascinating stuff. Check out our FAQs to learn more.

 

Get HEX’d (in a Good Way). See How HEX Stacks Up...


vs.

THE OTHER GUYS
Designed for activewear, and safe-slash-awesome for all fabrics
FABRICS
Only built to clean natural fibers like cotton and wool
Targets and eliminates odors at the source
ODOR REMOVAL
Heavy scents cover up odors
(fragrance doesn’t equal clean)
Creates a protective shield that actively prevents future stink, stains and static
ODOR PREVENTION
Odors return as the fragrance wears off
Effectively cleans most visible stains and even those not visible to the naked eye
STAIN REMOVAL
Effectively cleans most visible stains
Contains no harsh irritants + HEX Fragrance Free is the only dermatologist-tested, hypoallergenic odor-fighting detergent
SAFE ON SKIN
Many contain heavy fragrances, dyes (that blue ain’t natural) and other skin-irritating additives
Our formulas are readily biodegradable and our bottles are recyclable
ECO-FRIENDLY
Many contain fillers and heavy metals that are harmful to the environment
Pours like fresh, clean water thanks to no gunky chemical stabilizers, thickeners or dyes
GOOP FREE
Uses chemical stabilizers to deliver that familiar thickness that actually clogs fabrics and washing machines

vs.

THE OTHER GUYS

FABRICS

HEX Performance

Designed for activewear, and safe-slash-awesome for all fabrics

The Other Guys

Only built to clean natural fibers like cotton and wool

ODOR REMOVAL

HEX Performance

Targets and eliminates odors at the source

The Other Guys

Heavy scents cover up odors
(fragrance doesn’t equal clean)

ODOR PREVENTION

HEX Performance

Creates a protective shield that actively prevents future stink, stains and static

The Other Guys

Odors return as the fragrance wears off

STAIN REMOVAL

HEX Performance

Effectively cleans most visible stains and even those not visible to the naked eye

The Other Guys

Effectively cleans most visible stains

SAFE ON SKIN

HEX Performance

Contains no harsh irritants + HEX Fragrance Free is the only dermatologist-tested, hypoallergenic odor-fighting detergent

The Other Guys

Many contain heavy fragrances, dyes (that blue ain’t natural) and other skin-irritating additives

ECO-FRIENDLY

HEX Performance

Our formulas are readily biodegradable and our bottles are recyclable

The Other Guys

Many contain fillers and heavy metals that are harmful to the environment

GOOP FREE

HEX Performance

Pours like fresh, clean water thanks to no gunky chemical stabilizers, thickeners or dyes

The Other Guys

Uses chemical stabilizers to deliver that familiar thickness that actually clogs fabrics and washing machines