HEX Performance®

Big brands cover up. HEX cleans for real.

For decades, laundry detergents haven’t changed: still filled with harsh chemicals, fillers, and fake fragrances that mask odor instead of removing it. Those old formulas break down what makes performance fabrics special. Odor, stretch, breathability, wickability and durability all remain laundry challenges. The end result, apparel & gear stops performing like it should.

HEX Performance was born from experience, founded by Drew Westervelt, a pro athlete who knew traditional detergents couldn’t handle modern performance fabrics. So he built one that could: one engineered to deep clean, restore & protect better.

HEX goes deeper. It pulls out sweat, oils, and buildup that others leave behind. No masking. No residue. Just lasting freshness, restoration & protection that keeps your gear performing wash after wash.

THE HEX MOLECULE

Meet the HEX Molecule — our patented clean tech for activewear.

Built for modern fabrics, this patented tech finds the odor-starting buildup from sweat and oils, pulls it out of tight fibers, and leaves an invisible, fabric-safe shield that helps block odor from coming back while protecting how your gear performs.

What that means for you:

  • Kills the stink, not the fabric. Deep cleans where sweat and odor hide.
  • Helps stop odor from returning between washes.
  • Keeps performance features, like quick-dry wicking.
  • Preserves breathability and stretch so gear moves and feels like new.
  • Reduces pilling and static for a softer, smoother feel.
  • Protects color and durability, helping clothes last longer.

Provides Soft
Fabric Feel

Prevents Odor
Between Washes

Preserves
Breathability
& Stretch

Removes Odor

Preserves
Wickability &
Quicker Drying

Reduces
Static Cling

DOES YOUR DETERGENT PLAN AHEAD?

Clean now, protect next.
Get HEX Clean