The Science of HEX

It's All About The Molecule
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The HEX Molecule

The HEX Molecule is patented tech that delivers 6 key benefits designed to keep your activewear active. The HEX Molecule is a powerful, durable, safe and long lasting. Its benefits are far beyond odor and pairs perfectly with activewear.

*Scroll to see all 6 benefits*

Removes Odor

Prevents Odor Between Washes

Preserves Wickability & Quicker Drying

Preserves Breathability & Stretch

Reduces Static Cling

HEX Performance®

Provides Soft Fabric Feel

HEX Performance®

Opposites Attract

Most laundry detergents are anionic, which means they carry a negative charge. But sweat and bacteria are also anionic, and you don’t want your sweat having anything in common with the very thing that’s meant to get rid of it.

The HEX Molecule carries a positive charge, bonds in and around the fabric attracting and eliminating odor from lingering and growing in your clothes. Beyond odor its unique attributes also preserves performance benefits like wickability, durability, breathability and stretch,  ensuring our products perform longer. The HEX Molecule forms an invisible shield, guarding against odors, pilling, static and color fading, preserving all of your activewear performance benefits like the day you bought it.  

Why the HEX Molecule Matters

Activewear is a tight-knit bunch. Only the HEX Molecule is small enough to penetrate performance fabrics.

Traditional detergents leave leftover residue behind, so it takes a few washes for HEX to undo that damage.

Most laundry detergents are anionic. Sweat and bacteria are anionic too. The HEX Molecule gives our formulas a positive charge to actively pull it out of fabrics.

As it dries, the HEX Molecule creates an invisible, odorless shield to protect fabrics against odors, stain re-absorption and other damage.

HEX Performance®

Traditional detergents were formulated for cottons!

They're still using outdated formulas from the 1950s filled with additives that clog activewear and trap bacteria. Fragrances are used to mask the residue, but they don't eliminate odors for long. It's not you, it's your detergent. That's why we created HEX, to respect both your sweat and your clothes.

Today’s activewear is made of tight-knit synthetic fabrics – totally different from natural fabrics like cotton. That’s why we created the HEX Molecule - a small but powerful solution designed to penetrate today’s modern performance fabrics, deep cleaning and providing long-lasting protection with each wash.