Keep Sneakers Looking + Smelling Fresh

Are your sneakers turning heads for the wrong reason? Here’s how to keep them looking and smelling clean

We’ve reached this incredible time in fashion, in which athletic shoes have become the ultimate cool footwear of choice not just for leisure, but for just about any outfit and scenario. That cool feeling disappears when you realize your shoes are the ones filling the room with a foul smell. Here’s how to get the freshest sneakers on the block.

Freshest Sneakers of 2016

Having started from the bottom of the style totem pole as designated dad shoes a few years ago, sneakers are now having a timely comeback. We credit the athleisure movement.

“We’ve seen sneaker culture’s obsession for new technology and styles reach boiling point.” – James Trivunovic, size?

Today, you’ll seeing more sneakers than high heels on celebrity and model street style. And it’s no surprise that athletes’ style is largely dependent upon the coolness of their shoes. ‘Designer sneakers’ is no longer an oxymoron. Powerhouse athletic brands, like Adidas and Puma, are teaming up with powerhouse designers and celebrities, like Stella McCartney’s Pure Boost and Rihanna’s Fenty Trainer.

With Adidas and Nike resurrecting their Climacool and Air Presto sneakers, and hotter, sweatier, summer days around the corner, we know you’ll need a way to bring an air of freshness to the insides of your favorite kicks.

Your Sneakers Stink

Finding your perfect sleek athletic shoe is no sweat. But keeping them from smelling like a hot mess after the first full day of wearing them? Seems impossible.

When it comes to taking care of sneakers, easy is best. The last thing you want to do when you come home and kick off your shoes, is spend an hour trying to hide the smell before someone notices. You’ve probably clouded them with air freshener, dumped baby powder in them to soak something up, let them sit in the sun, and by the air conditioning vent. But still, the shoe smell remains, and even gets worse with time.

When your shoes stink, it’s bacteria. HEX targets bacterial odor.