Supporting a healthy and active lifestyle is what HEX Performance is all about. Between work life and real life – you need to feel great in what you’re wearing. Cue athleisure wear. This casual, fashionable, and oh-so-comfortable activewear is ready for all lifestyle activities. Dress it up, dress it down, let’s face it, it’s what we’re living in.
The glorious thing about athleisure wear (think yoga tops, leggings, sports bras, stretch tops, compression wear, base layers, - yeah, your whole closet) is that it goes way beyond fitness. Why? Because it feels and looks so good. The innovation in fabrics, style, and comfort has started a wardrobe revolution.
Welcome the Fabric Revolution
Creating the perfect t-shirt is easier said than done. There’s some pretty amazing science and technology behind your favorite tee. To bring you that ultimate comfort, fit, and performance, your activewear has been busy building in stretch, breathability, wickability, softness and support. Not to mention new tech for antimicrobial (you can just call it stink-proof) protection.
That’s why Rhone Apparel, a super hot sportswear brand, spent almost a year prototyping and developing the perfect tee. Their super-soft shirt gives you “the look and feel of your favorite old tee,” while their “SilverTech yarn provides powerful anti-odor technology.” Brand are revolutionizing the comfort, performance, and fit of a basic tee. Lululemon is a huge proponent of fabric innovation, creating Rulu™ a fabric with a four-way stretch and sweat-wicking ability that lets your athletic wear move with you.
Under Armour, Nike, Adidas, we could go on, all have their own patented fiber blends and technologies, pushing further than Olympian wear and moving into everyday life, for everyday people.
The versatility of athleisure wear is another plus, which is why it’s such an essential part of your everyday wardrobe. Because let’s face it, those stretchy, colorful fabrics look great. So those same leggings you wear to the gym? They can go straight into a night on the town.
HEX Performance: THE detergent for athleisure wear
But, when it comes to cleaning new activewear, your fabrics may have changed but detergents have not. Traditional detergents can’t penetrate these new tight-knit synthetic fabrics. And softeners, and dryer sheets leave fragrances, dyes, and goo trapped behind that are a breeding ground for bacteria. The tech in your activewear requires special attention. HEX Performance is specifically designed to clean, protect, and prolong the life of your prized activewear. HEX Detergent, Fabric Conditioner, and Wet Dryer sheets are formulated to keep your athleisure wear working for you while withstanding the test of time.
HEX was inspired by activewear, and designed for all laundry. Our laundry detergent is built to clean today’s fabrics: workwear, activewear, and everything in between. So whether you’re working or working out, running or running errands, you can be clean, confident, and comfortable.
Clothing has changed. Shouldn’t your detergent?
