Get Rid Of That Musty Towel Smell

That musty towel smell sure puts a damper on your morning shower. Here’s how to easily get rid of towel stink for good.

It doesn’t matter if they’re the fluffy, hotel-quality towels from your wedding registry, or the old, ratty towels you’ve had since college. Your towels stink, and that makes 6:00 A.M. showers even less desirable. HEX knows stink, so we’re going to fix it!

Why do towels stink?

The answer is painfully simple. Your towels are dirty. Filthy, actually, and flooded with bacteria.

bacteria breeding in towels. clean them with HEX

But you’ve just washed your towels for the 10th time this week! With detergent, vinegar, hot water, baking soda, sugar and spice and everything nice. You organized your linen closet and threw out older towels, thinking they couldn’t be fixed. Somehow, your towels still smell mildewy.

bacteria in towels causes odor

We’re going to let you in on a little secret. You think your towels stink because you’re a dirty person or you’re doing something wrong. But it’s not you. It’s your detergent. No matter how often you wash them, your towels are breeding bacteria because your detergent isn’t really getting them clean.

The stink isn't you. It's your detergent.

Fabrics have changed. Shouldn’t your detergent?

Think all towels are the same? Think again. There are many different fabrics and styles in today’s towels. Cotton towels include Pima cotton, Egyptian cotton, Turkish cotton, and organic. All of these are sourced, spun, and designed differently than they were when traditional laundry detergents were built.

traditional detergents don't clean towels

Laundry detergents haven’t changed in decades. They don’t wash bacteria out of today’s laundry– they mask it. They use softeners and fragrances to make your towels feel soft and smell good. But that isn’t getting your laundry clean. It’s actually trapping bacteria and other dirt from your skin, causing the stink to get worse with each wash.

HEX is the solution for musty towels

We’re tired of detergents hiding stink under fragrances. With aisles full of detergents that don’t get stuff clean, HEX Performance Laundry Detergent actually inhibits the growth of bacterial odors.

HEX gets the stink out of musty towels and all laundry

Get rid of the musty towel smell in one wash

HEX cleans bacterial odors and prevents them from coming back. That means you'll never have to Google "Why do my towels stink?" again.

  1. Toss towels in the washing machine.
  2. Add a dose of HEX Performance Advanced Laundry Detergent to the detergent receptacle.
  3. Add a dose of HEX Performance In-Rinse Fabric Booster to the softener receptacle.
  4. Press start.

Get HEX and get rid of towel stink!

Shop HEX products online through Amazon and Target. Find our laundry detergent on shelves at select Target stores, Hannaford, Ingles, Market 32, Price Chopper, Harris Teeter, Wegmans, Shaws & Star Market, Tops, and Giant Eagle. Check our store locator to see if we’re in your favorite shop!

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