×
July 4th Sale July 4th Sale
×
 

FREE SHIPPING ON ORDERS $30+

FREE SHIPPING ON ORDERS $30+

Why Is Their Laundry Detergent Blue?

Why is laundry detergent thick and blue? Get ready to rethink what you’re putting in your clothing.

The next time you fill up that sticky plastic detergent cup to where you can only guess is ‘line 2’ with a brightly colored substance reminiscent of a blueberry pie filling, take a second to ask, “why is laundry detergent blue anyway?”

Laundry detergents haven’t changed in decades

Most detergents were made for yesterday’s fabrics and lifestyles. These laundry detergents use bluing agents and optical brighteners to make white fabrics appear whiter. But is that truly clean? Not really. (Especially when they leave blue stains, forcing you to re-wash.)

Traditional detergents make you think your clothes are clean. They don’t address the real issue: bacterial odor that builds up in fabrics.

Optical brighteners are used in regular detergents to make your whites look whiter, without actually cleaning.

Why is their laundry detergent gooey?

Blue Detergent

Turns out, there’s extra goop clogging up most detergents. It’s not that we all love to wait for the detergent to slowly drip out of the cup. The thickness of most detergents is due to the dyes and fillers they use that don’t really make your clothes any cleaner.

With HEX, the difference is clear.

A new, free + clear detergent that pours like water. How simple is that? HEX Performance uses a different method that cleans better than traditional detergents, without all the extra dyes, fillers, heavy perfumes, and optical brighteners.

HEX removes and prevents sweat, stains, grime, and bacterial stink from all of today’s fabrics.

HEX is clear and pours like water, because that’s how clean should be.

Trade the blue goop for Free + Clear

HEX Single Dose Detergent- Free + Clear

Cleaner clothes, cleaner conscience

We ditched the laundry detergent traditions to reimagine a modern clean. That means powerful cleaning that’s still green. No more choosing between clean clothes and the environment.

A formula that performs

Everything in our detergent is there for a reason– to clean your laundry. In recent testing, HEX outperformed leading brands in removing odor and soil from clothing.

The results are clear: HEX beats traditional gooey blue detergents.

Try HEX in your home and see what you’re missing!

Similar Article

Top Summer Sports: Where to find them and their benefits!
Top Summer Sports: Where to find them and their benefits!
Are you loving summer as much as we are at HEX?! We cannot get enough of the outdoors. We are over those air quality alerts and wildfires from Can...
Read More
What are synthetic fabrics?
What are synthetic fabrics?
You may have heard the term “synthetic fabrics” before, especially if you live in the world of activewear. Brands like Nike, Lululemon, Under Armou...
Read More
HEX Performance partners with The Sculpt Society
HEX Performance partners with The Sculpt Society
We, at HEX, would like to introduce you to a friend of ours: The Sculpt Society. The Sculpt Society is the #1 Sculpt and Dance Cardio workout desig...
Read More

Facebook Instagram

Most recent Articles

Love Your Lulus Longer

Maximize the lifespan of your activewear with the power of our Clean + Protect products Shop HEX Detergents
Bundle & Save!

Bundle & Save!

Choose your favorite bundle and get more for less.

Most recent Articles

New Year, Fresh Gear: The Ultimate Activewear Laundry Guide

As we step into the new year, many of us are armed with resolutions to lead healthier, more active lifestyles. Whether you're a fitness enthusiast ...

Fit and Fabulous: The Ultimate Gift Guide for the Fitness Enthusiast

The holiday season is here, and what better way to show your loved ones you care than with gifts that contribute to their health and wellness? From...

Similar Articles

Top Summer Sports: Where to find them and their benefits!
Top Summer Sports: Where to find them and their benefits!
Are you loving summer as much as we are at HEX?! We cannot get enough of the outdoors. We are over those air quality alerts and wildfires from Can...
Read More
What are synthetic fabrics?
What are synthetic fabrics?
You may have heard the term “synthetic fabrics” before, especially if you live in the world of activewear. Brands like Nike, Lululemon, Under Armou...
Read More
HEX Performance partners with The Sculpt Society
HEX Performance partners with The Sculpt Society
We, at HEX, would like to introduce you to a friend of ours: The Sculpt Society. The Sculpt Society is the #1 Sculpt and Dance Cardio workout desig...
Read More