×
July 4th Sale July 4th Sale
×
 

FREE SHIPPING ON ORDERS $25+

FREE SHIPPING ON ORDERS $25+

Why Is Their Laundry Detergent Blue?

Why is laundry detergent thick and blue? Get ready to rethink what you’re putting in your clothing.

The next time you fill up that sticky plastic detergent cup to where you can only guess is ‘line 2’ with a brightly colored substance reminiscent of a blueberry pie filling, take a second to ask, “why is laundry detergent blue anyway?”

Laundry detergents haven’t changed in decades

Most detergents were made for yesterday’s fabrics and lifestyles. These laundry detergents use bluing agents and optical brighteners to make white fabrics appear whiter. But is that truly clean? Not really. (Especially when they leave blue stains, forcing you to re-wash.)

Traditional detergents make you think your clothes are clean. They don’t address the real issue: bacterial odor that builds up in fabrics.

Optical brighteners are used in regular detergents to make your whites look whiter, without actually cleaning.

Why is their laundry detergent gooey?

Blue Detergent

Turns out, there’s extra goop clogging up most detergents. It’s not that we all love to wait for the detergent to slowly drip out of the cup. The thickness of most detergents is due to the dyes and fillers they use that don’t really make your clothes any cleaner.

With HEX, the difference is clear.

A new, free + clear detergent that pours like water. How simple is that? HEX Performance uses a different method that cleans better than traditional detergents, without all the extra dyes, fillers, heavy perfumes, and optical brighteners.

HEX removes and prevents sweat, stains, grime, and bacterial stink from all of today’s fabrics.

HEX is clear and pours like water, because that’s how clean should be.

Trade the blue goop for Free + Clear

HEX Single Dose Detergent- Free + Clear

Cleaner clothes, cleaner conscience

We ditched the laundry detergent traditions to reimagine a modern clean. That means powerful cleaning that’s still green. No more choosing between clean clothes and the environment.

A formula that performs

Everything in our detergent is there for a reason– to clean your laundry. In recent testing, HEX outperformed leading brands in removing odor and soil from clothing.

The results are clear: HEX beats traditional gooey blue detergents.

Try HEX in your home and see what you’re missing!

Similar Article

How to Clean Yoga Mats the Right Way
How to Clean Yoga Mats the Right Way
Whether you love hot yoga or have a gentle, therapeutic practice, we all need to know how to clean our yoga mats to get out the funk, avoid damage,...
Read More
How to Wash Lululemon Leggings & Clothes the Right Way
How to Wash Lululemon Leggings & Clothes the Right Way
Learn how to wash Lululemon leggings and clothing the right way with this quick guide. Lululemon clothes and most activewear are made using tightly...
Read More
How to Wash Smelly Gym Bags
How to Wash Smelly Gym Bags
Ever wondered how to wash your sweaty, smelly, and dirty gym bags? We’ve got you covered with this quick step-by-step tutorial. Many people simpl...
Read More

Facebook Instagram

Most recent Articles

Love Your Lulus Longer

Maximize the lifespan of your activewear with the power of our Clean + Protect products Shop HEX Detergents
Bundle & Save!

Bundle & Save!

Choose your favorite bundle and get more for less.

Most recent Articles

What are "uncleanables"? And why they need to be washed too...

At HEX, we have dubbed the term "uncleanable" as anything that doesn't fit in your washing machine OR anything you don't have time to give a good s...

10 Ways to Prepare for Back to School!

Getting back to school means getting back to routines. Summer always feels like it flies by! And whether your routine changes a little or a lot, th...

Similar Articles

How to Clean Yoga Mats the Right Way
How to Clean Yoga Mats the Right Way
Whether you love hot yoga or have a gentle, therapeutic practice, we all need to know how to clean our yoga mats to get out the funk, avoid damage,...
Read More
How to Wash Lululemon Leggings & Clothes the Right Way
How to Wash Lululemon Leggings & Clothes the Right Way
Learn how to wash Lululemon leggings and clothing the right way with this quick guide. Lululemon clothes and most activewear are made using tightly...
Read More
How to Wash Smelly Gym Bags
How to Wash Smelly Gym Bags
Ever wondered how to wash your sweaty, smelly, and dirty gym bags? We’ve got you covered with this quick step-by-step tutorial. Many people simpl...
Read More